The river of being
"It flows like a river, with no end in sight,
Life moves through today, toward tomorrow's light."
Amazing Things for You
Always write benefits over features. Mention all the benefits or services with some real examples. Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people. Say as much in as few words as possible.
Speak directly to users using you not I or we.
"If you love a bird, you must also accept that it will fly away."
